Etelier Gallery
Introduction
A high streetwear brand operating with a lean team generating revenue through rapid seasonal drops. The brand needed a solution that could support their frequent product launches while delivering the premium experience their customers expected.
Webverry implemented a comprehensive headless ecommerce solution built on Next.js 15 and Shopify Storefront API, deployed on Vercel's Edge Runtime for global performance.
The Challenge
Etelier Gallery faced a critical performance & visual crisis directly impacting their bottom line. Their existing Shopify storefront suffered from sluggish product detail pages and inconsistent user experience across devices.
This friction suppressed both add-to-cart rates and paid advertising efficiency, creating a compounding problem that threatened their seasonal drop strategy.
With mobile Largest Contentful Paint clocking in at a painful 3.8 seconds and Cumulative Layout Shift at 0.099, the brand was losing potential customers before they could even see the products properly.
The Solution
Edge-Rendered Performance
Edge-rendered PDPs with prioritized hero media loading
Image CDN with AVIF/WebP formats and device pixel ratio-aware srcset
Optimized PLP grid with personalized search functionality
Analytics Infrastructure
Comprehensive Google Analytics 4 with server-side events
Advanced keyword research capabilities
Performance monitoring and optimization guardrails
Enhanced UX
Hydrated cart drawer with optimistic updates
Hardened Shopify checkout integration with comprehensive tracking
CMS-driven content blocks for rapid drop page creation
Testimonial
“He built our website from scratch and improved our sales drastically. We've been working with him for about two years now and everything has been perfect.”
— Preston Yeung
Founder, Etelier Gallery