Client / Joon
A catalog, store, and tour surface that the artist can run without a developer.
2026, new build launched in two weeks. Shopify: products, orders, checkout.
At a glance
- Situation
- Joon needed one experience for a 22-release catalog, merch store, and tour surface, without a developer in the middle.
- What changed
- The catalog, store, and tour are connected in one custom storefront and managed from the same Shopify admin.
- Webverry owned
- The storefront, catalog data model, tour surface, product experience, cart, and Shopify integration.
- Timeline
- Two weeks · new build
- Outcome
- A 22-release catalog and connected merch experience the artist can update without a separate CMS or developer handoff.
The brief
Joon is a musician with 22 releases and an active catalog spanning four years. The brief was direct: launch fast, but do not look like everything else. Most sites built on a two-week timeline look like it. Template layouts, stock components, a logo applied to someone else's design system. The seams always show.
The goal was one experience for the catalog, store, and artist's world, not three separate tools that need to be kept in sync.
The catalog
22 releases should feel like evidence of sustained, serious work. A first-time visitor should understand immediately that this artist has been at this for years and is still going. A grid of thumbnails is the plain version of that idea. On the live site it is a horizontal carousel with weight: covers toward the edge tilt outward, scale down, lift slightly, the way records fan across a flat surface.
One place to manage it
Albums and tour dates are managed in the same Shopify admin used for orders, with no separate CMS, no second system to log into. When a new release goes up, one entry gets added. The gallery, the discography, and the tour table update automatically. Cover art lives on the same infrastructure already handling product images for the store: no media library to manage, no upload workflow.
| Content | Fields | Feeds |
|---|---|---|
| Album | Name, release date, cover image, Spotify link | Gallery, discography ordered by date |
| Tour date | Venue, date, city, ticket URL | Tour table, upcoming and past |
The store
The merch store runs on Shopify but looks and feels like the rest of the site. A fan browsing the discography and a fan shopping for merch are in the same world: same visual language, same typography, the same sense of the artist. Merch tied to a specific release is linked at the data level. When the release exists and the merch exists, the connection is already there. No manual wiring.
Store
Product
The full release surface.
Open any screen to see the catalog, store, and tour experience in detail.
A deadline does not have to mean a generic store.
If you are an artist, a label, or a brand with a deadline and a standard to meet, this is the conversation to have before the next release date locks in.