Notes
The questions that come up before anyone gets on a call: what a theme actually breaks on, what headless costs, how not to lose a season to a migration.
Why a Shopify theme breaks as your catalog grows
A theme is not a bad decision. It is a decision that expires. The concrete ways a Shopify theme fails as a catalog and its photography outgrow it, and the honest signal that it is time to move.
What headless actually costs a small brand
The real numbers behind a headless Shopify storefront: the build, the new hosting line item nobody warns you about, the optional ongoing cost, what people forget to budget, and when it genuinely is not worth it.
How to migrate tracking without losing Q4
A checklist for replatforming without losing ad performance data going into your busiest season: the pixel inventory, the four events that must be verified before launch, redirect maps, and cutover timing.